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Our story

Hello! Welcome to my little label, I'm delighted you dropped by.

By Azal stems from my love of designing beautiful things for women like me - mindful and modern. 

My love for art, design but especially jewellery comes from my Pakistani and Indian heritage which I am deeply connected to.  A writer and journalist by trade, I am happiest when daydreaming about my next cup of tea or making my jewels by hand for my amazing customers.

Sustainability, ethics and empowerment is at the heart of By Azal.

All my jewels are designed in Sydney, Australia, with some created with love by artisans working under fair trade organisations or family-run small businesses. Working with artisans allows them to continue their trade and encourages their self-sustainability and socio-economic development. 

My bespoke pieces are handmade in Sydney by me in my home in Sydney's Sutherland Shire, using the ethically and sustainably sourced beads and pearls.